Jens Thraenhart

Co-founder & President,

Dragon Trail / Publisher,

China Travel Trends

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Jens Thraenhart is co-founder and President of award-winning travel technology and digital marketing firm Dragon Trail, helping travel brands develop a China presence leveraging social media, digital marketing and internet technologies, as well as publisher and editorial director of China Travel Trends. Dragon Trail in 2011 launched innovative new travel website Tripshow.com, leveraging the social graph in China.Educated at Cornell University with a Masters of Management in Hospitality, Mr. Thraenhart was recognised as one of thetravel industry’s top 100 rising stars by Travel Agent Magazine in 2003, and was listed as one of HSMAI’s 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel in 2004 and 2005. As a global e-tourism expert, he has led marketing and Internet strategy teams with the Canadian Tourism Commission and Fairmont Hotels & Resorts, and has consulted for many global companies. He has served on various boards, including HSMAI and IFITT, and is currently the Chair for PATA China and the PATA Technology Innovation Council. He is an avid blogger, author, a frequent speaker at industry conferences all over the world, and currently strategic advisor to the CEOs of PATA and Mekong Tourism.