Dr. DAI Bin

President,

China Tourism Academy









Dr. DAI Bin, is President of China Tourism Academy, the sole research division of CNTA, as well as editor of China Tourist Hotels, Tourism Tribune, and expert of Tourism Emergency Affairs Office of State Council, Member of National Tourist Hotel Star-rating Commission. He won the Beijing Outstanding Teacher Award and National Outstanding Teacher Award respectively in 2006 and 2007.
Focusing on studies of tourism economy and tourism business management. He has published over 300 research papers, 30 monographs and translations, and initiated more than 70 research projects funded by government departments and commercial organizations, for instance, China Tourism Observatory, China Tourist Satisfaction Index, China Outbound Travel Development, and also delivered over 600 keynote speeches related to tourism development at home and abroad of China.